Are you listening?

I recently completed an assignment for the “Working in Fashion Media” portion of the Parsons x Teen Vogue Essentials of Fashion Industry certificate program.

One word.


I always KNEW there was an easier way to manage your social profiles at the same time! Thanks to Parsons x Teen Vogue, I discovered the secret sauce. I wish I had thought of this platform myself…

Hootsuite connects up to 3 social profiles under one roof for free. If you want to add more, you must pay for a membership. Interested? Check out Hootsuite here.

I connected my WordPress blog, my Facebook profile and my Instagram profile to view specific streams all at the same time. After learning the ropes, I posted a picture with hashtags to both my Facebook and Instagram accounts so that I could have a clear snapshot of my digital audience…


On Hootsuite, there are not any reports available to assess Facebook profiles (however, you can analyze stats for Facebook PAGES) or Instagram profiles, so I dove in the old-fashioned way with paper and pencil to track the following:

Facebook likes from men: 0/4 0%

Facebook likes from women: 4/4 100%

Facebook comments from men: 0/2 0%

Facebook comments from men time of day: NA

Facebook comments from women: 2/2 100%

Facebook comments from women time of day: 6:40 PM same day as post; 7:49 PM same day as post

Instagram likes from men: 3/14 21%

Instagram likes from women: 11/14 79%

Instagram comments from men: 0/3 0%

Instagram comments from men time of day: NA

Instagram comments from women: 3/3 100%

Instagram comments from women time of day: 6:58 PM same day as post; 9:15 PM same day as post; 9:44 AM day after post

This exercise provided me with the data to gain insight into my digital audience. I imagine that if I were using a Facebook page as opposed to a profile, it would be more beneficial. I understand how this would be useful for someone who is representing a product or service and will keep this little gem in my back pocket for future use…If I need it 😉


Please note:
This blog is a personal blog written and edited by me. This blog does not accept any form of advertising, sponsorship, or paid insertions. We write for our own purposes. However, we may be influenced by our background, occupation, religion, political affiliation or experience.

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